The audience that women’s basketball now commands could change how the NCAA thinks about packaging and valuing many of its more popular tournaments, and the 2023 WCWS’ showing leaves softball in a strong position in future deals. For example, an average of just 808,000 viewers watched the 2023 men’s NCAA ice hockey title tilt-a 100% jump in TV audience over 2022 for the Frozen Four final-on ESPN2, which was held just days after the women’s basketball tournament wrapped. ![]() This year’s hoops title clash between LSU and Iowa averaged 9.9 million viewers, good for the most-viewed college women’s basketball game on record and a significant outlier compared to the other championship assets included in the deal. With its viewership growth, the WCWS has become an increasingly valuable asset for the governing body.Īs the NCAA prepares to negotiate a new deal for that package, there is a push to untangle women’s March Madness from the grouping. Right now, the NCAA softball season finale is part of a larger package of more than 20 NCAA championships that ESPN holds the rights to as part of a 14-year, $500 million deal that runs through 2023-24. The TV numbers are a win for the NCAA, and not just from a publicity perspective. The Sooners finished the season with a 61-1 record that ended with a record 53 straight wins, the longest in streak in college softball history. OU’s dominance on the playing field continues to boost the audience for the sport. The latest Lotto America drawing was held on Wednesday, October 4, 2023, offering a jackpot worth 2.5 Million. ![]() The modest spike comes as TV usage is down 11% year-over-year. View the latest OK Lotto America results below, including the winning numbers and all the Oklahoma payouts. Download the official Oklahoma Lottery app to get the latest winning numbers and. ![]() The full 14-game WCWS slate averaged just under 1.1 million viewers across ABC, ESPN and ESPN2, also down from the high set in 2021 but up 4% over last year’s 16-game tournament. This page has the latest Mega Millions winning numbers for this draw, plus detailed prize payout information. Mega Millions In Oklahoma, named Barry submitted his winning Mega Million. (Despite the somewhat predictable nature of their finals appearance and a series of weather delays pushing the game late into the night, Game 1 still averaged 1.3 million viewers.) In all, the two-game championship series averaged 1.6 million viewers, on par with the 1.58 million that watched the Sooners’ 2022 sweep of Texas but down from the 1.84 million viewers in ’21.
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